Magazine Advertisement Drafts

After completing the research for our magazine advertisments, I decided to create 3 different types of drafts of which I can use for my ancillary task. I have included the logo that we had created onto two of the drafts which would create iconography for the target audience as they will relate the text to Daniel Merriweather.  I have included images of these drafts below:

Magazine Advertisement Research

My group and I decided to continue working on our ancillary tasks once we had researched our cd covers. We have now decided to research magazine advertisements so that we all know the common conventions of magazines. From knowing this, we can all start creating our magazine advertisements in our own time. I have included 3 examples of magazine advertisements that we found below:

These magazine advertisements are individually different, the first one consists of a band shot, the second one consists of an artist shot and the third one consists of a location shot. I believe that the image used on the third advertisement is a CGI (computer generated image). The image used in the second advertisement consists of a head shot of the artist, from researching these magazines I feel as though the second advertisement is the most appropriate for my own project. I believe this because the song that my group and I have chosen consists of one artist therefore we would need to include a head shot of our artist. I will also consider using quotes in my magazine advertisement as I feel that this is another way to lure the audience into buying the album being advertised. 

Artist Shot Research

My group and I have decided that we want to carry on progressing in our task and in order to do this we thought that it would be a good idea to arrange an artist shot photo shoot. However, before we do this we need to research into the sort of shots we need to take in order to make the shots look professional. We also needed this research so that we could find out the common conventions for shots like these. Below are some examples of the shots we found:

From looking at these shots we found that a common convention was to use a white background. From knowing this, my group and I have decided to use the art room in our school as this is where a white screen is available which is appropriate for us to take pictures on. We have also noticed that all of the artists in these pictures have eye contact with the camera which helps to make the audience feel more involved. Below is a picture of Daniel Merriweather, the singer of our chosen song, standing in front of a white background and maintaining eye contact with the camera.

From completing our research, my group and I have decided to book our the art room next Thursday lunchtime in order to take pictures of our lead singer, Kyle, ready to use for our ancillary tasks.

CD Cover Drafts

After completing the research for our cd covers, I decided to create 3 different types of drafts of which I can use for my ancillary task. I have included images of these drafts below:

When creating these drafts I took into consideration the common conventions that I had previously found when looking at other CD covers made for Daniel Merriweather. I have included a close up shot of Daniel Merriweather for one of the CD covers as well as an extreme long shot for another.

CD Cover Research

My group and I decided to research various cd covers that had been created for Daniel Merriweather. Below are a few of the ones that we found:

We found that each cd cover consisted of the same font style as this can be easily noticed by the target audience. Two out of the four covers consist of close up shots of Daniel Merriweather whereas the other two are slightly away from the camera. This seems to be a common convention so my group and I will take this into consideration when creating our CD covers.

Shot List

After completing the timeline for our production, my group and I were able to come up with a shotlist to make sure that we knew which shots needed to be taken. We have written down a summary of each shot and then which type of shot that we are going to use such as a long shot and various others. I have included an image of the shotlist below:

Rushes

From completing our first try at filming, me and my group decided to try and edit our footage using Adobe Premier Pro CS3. We were able to do this as we had created a timeline of what we wanted the whole of our music video to consist of. I have included a print screen of the timeline below for your reference. Our timeline also consists of the various different shots that we are planning to use such as an over the shoulder shot, a close up and a long shot.

I have also included an image of my group and I working on Adobe Premier Pro CS3 editing the footage that we got from our filming day.

The First Try At Filming

From successfully passing our pitch, my group thought that it would be a good idea to proceed into filming. We decided that we would do the scene at the bakery as it was near and convenient to do at the time. We chose to film this section during our two media periods as this would give us time to film the scenes then upload them on to the school video editing machines. Below are some pictures that we took whilst we were filming. We chose to use a tripod when filming this as we believe that a hand-held shot would make the film look less professional and wouldn't give us stable shots.

The filming went quite well for this scene, however, we do need to look at what we have produced more closely by using Adobe Premier Pro. From doing this we can then see if the several shots that we took were the types of shots that we wanted.

To make sure that we keep filming whenever all of the group are free, my group have created a production schedule. This production schedule is only a draft and will show us how well we need to be with our time keeping. I have included an image of the production schedule below:
 

Storyboarding

I have included images of the storyboards that we have created below. These storyboards consist of a description of each of the shots that we are going to take as well as the type of shots used whether it being an extreme close up or a long shot.

By creating these storyboards, my group and I were able to think of the narrative of our music video. We also decided which locations we were going to use as well as the different shots that we were going to use whether it being extreme close-ups, long shots or other types of shots. By sketching out our ideas on these storyboards, my group and I always had something to relate back to if we had forgotten what we were meant to be filming.

Creating Our Logo

From looking at previous logos created by various different artists, my group and I decided to create our own. We have chosen to use the colours red and black as the song that we have chosen is called Red which goes with the house style that we have chosen. We chose to use this font style as it similar in ways to ones that have previously been created by Daniel Merriweather. We chose to make it bold as it was a common convention in previous logos that I had looked at.

On creating our logo we had to create a style sheet so that each group member would maintain the same house style for the ancillary tasks. I have included an image of the style sheet below.

Logo Research

When deciding what we wanted our group logo to be, my group and I decided to research the logo that Daniel Merriweather originally uses. An example of this can be seen below:

  
This logo has been used on every cd cover that Daniel Merriweather has created. This is a good idea as it allows the target audience to easily recognise which cd belongs to Daniel Merriweather as it follows the common house style of his traditional cd covers.

When deciding what we wanted our group logo to be, me and my group decided to research other logos rather than just Daniel Merriweather's so that we could get a better understanding of the common conventions that artists followed. Below are examples of some of the logos that we have found: 

Preliminary Task

For the preliminary task we were split into several groups. My group consisted of me, Sam Robinson, Gemma Vernon and Tayo Adeboye. We had to create an open day video in order to help us gain more confidence in Adobe Premier Pro so that we were able to confidently use it for our main task, the music video. My group had to make an open day video based on extra curricular activities and school trips. By doing this we were able to fully understand the amount of planning that we needed to do and the amount of time we needed to spend on editing our footage.

Above is one of the two final edits of the videos that me and my group had to create. We gained ideas for this project by looking at previous examples so that we could get an idea of the common conventions used in videos like these. From looking at our creations and comparing them to previous examples we were able to see what we could improve which would help us in preparation for our advanced task, the music video.