Pitching

Last week my group and I presented our pitch. We had to do the following:

- Preliminary research into the genre and type of project chosen
- Identification of the target audience
- Storyboard ideas
- Location ideas with scouting images
- Casting
- Mood boards
- Ancillary tasks for each candidate
- Production schedule
- Allocation of roles

When creating our pitch, my group and I decided that it would be a good idea to sit down at a computer and look at the sort of music videos which followed the same idea as we had for ours. Below is an image of my group and I looking through videos on the computer and seeing the sort of ideas that we could use from them in our own music video.

I have included two of the videos that we found beneficial when looking through music videos on the computer. Below each music video I will explain what we thought would be good ideas to take from these music videos.

The video above is called The A Team by Ed Sheeran. We liked the idea of the girl sitting in a busy street with everyone else looking as though they are walking past her in fast forward. We thought this would be a good technique as it would show isolation which is the idea we want to come across in our music video. We would film a long shot to show this isolation as this is a common convention when using this technique in other music videos.

The video above is called Stay by Jay Sean. This video gave us the idea of having the lead singer in our music video sing in a studio but then a narrative story following in line with it. We would then be able to use jump cuts in this which was follow a common convention of the sort of music video that we are making. We also liked the idea of using a projector in a music video as this creates a variety which will keep our target audience interested.

We successfully passed our pitch but had to make a few changes to our ideas. We had to change one of the locations that we had thought of, my house, as this does not represent the home of a young adult. We also had to produce a more detailed storyboard so that it would be easier for us to film our music video as we would know exactly what we want to do.


Even though we had to make a few changes to our pitch we still feel confident in our idea for our music video. The mood boards that we created helped us find confidence as it gave us ideas as to what sort of shots would be appropriate for our type of music video.


The image below is a picture of the mood board we created for the album covers.

The image below is a picture of the mood board that we created for the types of shots that we want to use. These are print screens from the music video Stay by Jay Sean which I have included above.

Love & War

Daniel Merriweather was born on the 17th of February 1982, he's an Australian R&B singer/songwriter. His debut album, Love & War, was released in June 2009 which consists of the song, Red, that me and my group are using as our song choice for this project. 'Red' and 'Change' from this album made it to the top 10 in the singles chart which shows that Daniel Merriweather has a strong audience and that the song we are using was successful. Below is an image of the album cover for 'Love & War':

Below is a tracklist of the songs included in the album 'Love & War', I have also included some of the music videos from the album as we looked at these to look at the common conventions that Daniel Merriweather had used within each of the music videos that he had created:

1- For Your Money
2- Impossible
3- Change (feat. Wale)
4- Chainsaw
5- Cigarettes
6- Red
7- Could You
8- Not Giving Up
9- Getting Out
10- Water and a Flame
11- Live by Night
12- Giving Everything Away for Free

Change:

The video portrays the emotions of which Daniel Merriweather is feeling. A clear narrative is shown in this video which is the concept that my group and I want to use for the video that we produce for 'Red'.

Getting Started

From creating this blog about a week ago my group have now decided which song we are going to create a music video for. We made our decision by writing down a list of potential choices then printed out a copy for each member of the group. Each member of the group then had to select 5 songs of which they liked the most. From doing this we were then able to see which songs were the most popular between us allowing a strong decision to be made, 'Red' by Daniel Merriweather. A print screen of the song ideas can be seen below.

The video below is the original music video for the song that we have chosen, Red by Daniel Merriweather.

We thought that this would be a good song to use as there is a clear narrative behind it. By having a clear narrative it makes it easier for my group to think of what to film. This should then appeal to our target audience which is important in the construction of this project.