Pitching

Last week my group and I presented our pitch. We had to do the following:

- Preliminary research into the genre and type of project chosen
- Identification of the target audience
- Storyboard ideas
- Location ideas with scouting images
- Casting
- Mood boards
- Ancillary tasks for each candidate
- Production schedule
- Allocation of roles

When creating our pitch, my group and I decided that it would be a good idea to sit down at a computer and look at the sort of music videos which followed the same idea as we had for ours. Below is an image of my group and I looking through videos on the computer and seeing the sort of ideas that we could use from them in our own music video.

I have included two of the videos that we found beneficial when looking through music videos on the computer. Below each music video I will explain what we thought would be good ideas to take from these music videos.

The video above is called The A Team by Ed Sheeran. We liked the idea of the girl sitting in a busy street with everyone else looking as though they are walking past her in fast forward. We thought this would be a good technique as it would show isolation which is the idea we want to come across in our music video. We would film a long shot to show this isolation as this is a common convention when using this technique in other music videos.

The video above is called Stay by Jay Sean. This video gave us the idea of having the lead singer in our music video sing in a studio but then a narrative story following in line with it. We would then be able to use jump cuts in this which was follow a common convention of the sort of music video that we are making. We also liked the idea of using a projector in a music video as this creates a variety which will keep our target audience interested.

We successfully passed our pitch but had to make a few changes to our ideas. We had to change one of the locations that we had thought of, my house, as this does not represent the home of a young adult. We also had to produce a more detailed storyboard so that it would be easier for us to film our music video as we would know exactly what we want to do.


Even though we had to make a few changes to our pitch we still feel confident in our idea for our music video. The mood boards that we created helped us find confidence as it gave us ideas as to what sort of shots would be appropriate for our type of music video.


The image below is a picture of the mood board we created for the album covers.

The image below is a picture of the mood board that we created for the types of shots that we want to use. These are print screens from the music video Stay by Jay Sean which I have included above.