Application of Media Theories

When researching the different types of media theories which can be related to music videos I found one called Andrew Goodwin's theory. I found a slide show of the theory which is listed below:

http://www.slideshare.net/guestc6d43a4a/andrew-goodwins-theory


Goodwin stated that the 5 key aspects that the audience should look out for are:
- thought beats (seeing the sound)
- narrative and performance
- the star image
- relation of visuals to song
- technical aspects of the music video

My group and I have incorporated these 5 aspects into our music video in several ways. We have incorporated each of the 5 key aspects of Goodwin's theory of which explanations can be seen below:

Thought beats:
We have incorporated thought beats in our video by changing the shots to the beat of the music. This is evident in the scene where myself and Peter are walking in the woods.

Narrative and Performance:
We have made sure that we have included a narrative in our performance as the lyrics enabled us to do this. Quotes from the lyrics include 'and we don't know how you're spending all of your days' of which we used this as a piece of narrative to show the audience the idea of loneliness that the character is feeling.

Star Image:
We have included the 'Star Image' in our music video too as we have made sure that our video not only shows a narrative but shows shots of our lead singer, Peter (the 'Star'), singing in a studio.

Relation of Visuals to Song:
We have also incorporated the relation of visuals to song by including images such as the image of me and Peter together and the image where I am setting alight a picture of me and Raja. This helps to show the audience what I am feeling.

Technical Aspects:
We have included the technical aspect of the music video by using different camera angles, different shots such as pans and tracks, finding the appropriate mise-en-scene such as a realistic cafe and editing the shots using transitions such as cross fades.