Friday, 20 April 2012

Evaluation: Question Four

How did you use new technologies in the construction, research, planning and evaluation stages?

I used a lot of different new technologies throughout this task in the construction, research, planning and evaluation stages. Throughtout the task my group and I specfically made use of social networking websites such as Facebook as this allowed us to create a group conversation where we could all contribute ideas about the project, plan filming sessions and discuss any problems that we were having. Also, we made use of our smart phones to keep in contact with each other so that we could easily contact each other if we needed to meet up at school to edit on the VEM machines, organise a last minute filming session or ask each other for help.

Pre-Production (Research & Planning)
Knowing that I was undergoing the task of producing a music video, I decided to research into the different music videos that followed the same style and genre that my song choice, Red by Daniel Merriweather, followed. I also researched into the other different music videos that Daniel Merriweather had produced to see what conventions he used so that I could follow them. I used YouTube to view other music videos by Daniel Merriweather and have listed one below (Daniel Merriweather - Change):


My group and I also created storyboards in order to plan for the music video that we were going to produce. This helped as it allowed us to have something to relate to if we couldn't remember what we were going to film. Also, we were able to write down the different shots that we were going to use whether it being a close-up with a pan or a long shot with a track. When undergoing research for the rest of this project I used internet websites such as Google in order to find images of previous albums and posters. This enabled me to understand the common conventions which have been used so that I could incorporate them into my own.

Production (Construction)
Throughout the production stage of this project, my group and I consistently used new technologies. This included using digital cameras to take images for our ancillary tasks, using Adobe Photoshop and Adobe InDesign to create the products, using Sony video cameras to film our footage and using Adobe Premier Pro to edit the footage that we had gained.

When creating my ancillary tasks I was able to use the skills that I had previously learnt from previous tasks in the course. These previous tasks included the creation of a music magazine and school magazine. However, I did encounter a problem whilst making my CD for my digipak as I wasn't sure how to wrap the text around a circle. Due to facing this problem I was able to use my own initiative and use the internet website, YouTube, to find an online tutorial. I have included the video tutorial that I used below:


When editing the footage that we had gained, my group and I needed to use Adobe Premier Pro. We needed to convert our footage so that it was compatible to use on the software that was needed. In order to do this, my group and I had to convert our footage into a WMA format by using PMB software. I learnt a lot of new skills by using Adobe Premier Pro such as how to add video transitions to the music video such as cross fades and dip to whites.  

Post-Production (Evaluation)
To get a good evaluation of my products I made sure that I left a lot of opportunities. After having the priviledge of showcasing our music video at the creative arts evening at our school we got members of the audience to film what they thought about our music video.  We set the Sony Handycam up on a tripod in order to let the audience film their comments. My group and I also filmed a video log evaluation of our music video using the camera on Tatendas' laptop. Although the camera didn't have the same high quality as the Sony Handycam I believe that the fact we used a camera to film our evaluation was beneficial.


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