Ancillary Task - CD
Due to the research that I used for this product I was able to understand the conventions of real media products. By doing this, I was able to use them in my own product, the CD. It is evident that my product consists of forms and conventions of real media products through the pictures that I have included below:
Real Media Product
The first image is the real media product which is one of which I have looked at whilst undergoing my research. The second image is my product which clearly shows that I have used forms and conventions of real media products. I have used a close-up shot of my artist, Peter, in order to gain the attention of the target audience. However, this could have been gained more if I had made my artist look at the camera as though he was sharing eye contact with the audience. I have also followed the conventions of real media products as I have included the name of the artist and the name of the album. However, the real media product on the left uses the same font style for both the artist name and album title, however, I have challenged this convention by using two different font styles in order to make my product unique.
Ancillary Task - Poster
Following the research that I took in order to produce my own product, a poster, I was able to understand the common conventions used. Below is an example of one of the real media products that I researched and my product:
Real Media Product My Product
Above on the left is one of the real media products that I used in order to gain ideas from for my own product. The real media product helped me to understand the common conventions which were used in these sorts of products therefore enabling me to incorporate them into my own product. I have used the idea of having the name of the artist/band at the top of the product as this is the most important piece of information on the product as it makes the audience aware of the artist/band that is being advertised. However, I have chosen to challenge the convention used in the real media product, the location image rather than an artist/band shot, as I believe that this suits my product. I have also decided to not include quotes in my poster as I have mainly focused on the release date, the hit single and the different ways of finding out about the product through social website such as Facebook and Twitter.
When beginning the main task of this project, the music video, I researched into the different types of music videos which were available on YouTube. This helped me to understand the common conventions that were typically being used. I mainly researched the other music videos that had been created by Daniel Merriweather as he seems to have a specific style that he uses when creating his music videos which is what we wanted to incorporate into our video. My group and I also researched music videos that we liked so that we could use ideas from their videos to use in our own. Below are the music videos for Ed Sheeran - A Team and Jay Sean - Stay:
Ed Sheeran - A Team
When watching this music video, my group and I liked the idea of using black and white as it helps to portray the emotions of the actors within the video as they are feeling sad and dull which is represented through the colours of black and white. We also liked the idea of using a time lapse as this shows the passing of time. Also, it shows the actors loneliness and isolation as they are sitting by themselves.
Jay Sean - Stay
When watching this music video, my group and I liked the idea of incorporating flash backs as this helps the audience to understand the past of the characters in the production. We also liked the idea of making the past footage black and white as this seems to be a common convention in music videos when footage from the past is being used.
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